Employee Value Proposition (EVP) Explained

Employee Value Proposition (EVP) is the commonly used jargon to describe the characteristics and appeal of working for an organisation.

An EVP describes the mix of characteristics, benefits, and ways of working in an organisation. It is the deal struck between an organisation and employee in return for their contribution and performance. This “deal” characterises an employer and differentiates it from its competition.

Most organisations encounter two main problems when it comes to their EVP:

oThey struggle to differentiate themselves from their competition. Differentiation is crucial if an organisation is to stand out from the “sea of sameness” that characterises some sectors.

oTheir branding is appealing but it does not accurately reflect the reality.

An effective EVP enables an organisation to stand out as different but also it ensures that the ‘packaging’ reflects the ‘contents. All too often people join organisations tempted by the ‘branding’ and are disappointed when they experience the reality.

You know when you’ve got it right – you become a magnet for talent, and have engaged and motivated employees.

Why is an EVP important?

An effective EVP can bring an organisation significant benefits. According to the Corporate Leadership Council’s research a well thought through and executed EVP can:

oImprove the commitment of new hires by up to 29%

oReduce new hire compensation premiums by up to 50%

oIncrease the likelihood of employees acting as advocates from an average of 24% to 47%

In addition an effective EVP allows organisations to source more deeply within the labour market, increasing its access to passive candidates. This is important for organisations who want to secure the best talent in an increasingly difficult talent market. Demographic predictions show that there will be a stark contrast in population growth in certain areas of the world. Many countries will show a decline in population making it harder to source talent, whereas in countries such as India there will be large increases making it more difficult to attract the right talent from a potentially large pool. This will cause challenges for organisations in the future and builds an even stronger case for the importance of having an effective EVP.

What can an EVP do for you?

Here are the specific benefits of an EVP:

1.Helps you to attract and retain talent

A clear and differentiated EVP ensures that you attract and retain people that you would inevitably lose to other organisations with more attractive EVPs.

2.Helps you to appeal to different markets and tough to hire talent groups.

For organisations operating in a number of countries the EVP will need to move beyond a one size fits all. A good EVP contains elements that appeal to different groups of employees from different cultures, age groups and functions. The most successful EVPs are derived from combining needs of key segments of the workforce to form a universal brand which is then communicated through the best channel for each segment.

3.Helps you to re-engage a disenchanted workforce

The process of creating an EVP involves surveying and talking to existing employees. This is a very powerful engagement tool in itself and people usually enjoy and appreciate it. In our experience the process can also help to re-build/enhance trust and increase motivation.

4.Helps you to prioritise your HR agenda

The process of eliciting your EVP will help you to understand what your HR priorities should be. To create an EVP you need to understand what is important to your employees and potential hires. Having this insight will mean that you understand what specifically you need to do to attract, engage and retain people that you want, where improvements need to be made and what will most likely make people leave if they are not addressed.

5.Creates a strong ‘people’ brand

Organisations with strong and credible EVPs become as famous for the way they treat people and the quality of their people as they are for their products and services. A great example of this is Apple. Apple do not have to enter into a war for talent. They have great people queuing up to join them.

6.Reduce new hire premiums

When candidates view an organisation’s EVP as attractive, they demand a smaller compensation premium when accepting an offer. According to the Corporate Leadership Council EVPs that are viewed as unattractive require a 21% premium to hire employees, while attractive EVPs require only an 11% premium.

What makes a good EVP?

To ensure an EVP generates maximum returns it must be built around attributes that genuinely attract, engage and retain the talent you want. It must also be consistent with strategic objectives and clearly demonstrate its uniqueness. The EVP must also be real i.e. a large proportion of it must be true now. It should however also contain elements that are not true now but that the organisation aspires to. This is important to drive change and progress and also to give employees a sense that the organisation is responding to the changes they want to see.

As well as the ‘content’ of the EVP, it must also be articulated in a style that appeals to the audience. So many companies write about themselves in dull corporate speak and the net result is a lot of organisations that claim to be unique but sound the same.

Finally, the EVP is at the core of all other organisational processes. The characteristics of the EVP need to be reflected in the corporate and employer brands. The EVP, if operationalised well is the driver of engagement, it informs recruitment messages, communications and development and it helps inform strategic HR priorities. It helps support and drive business strategy forward.

How do you create an EVP?

There are a number of ways to understand what your employees feel constitutes a great place to work. A good starting point is to tap into information you already have including employee opinion survey data. This will tell you what employees think is working and what isn’t. Typically though such surveys don’t tell you what is important to your people. It is obviously crucial to understand this in order to create an attractive EVP. The process of developing an EVP elicits what is important to the different types of people that you want to attract and engage.

To be successful the EVP must be credible which is why it EVP must always be tested. The purpose of testing is to ensure that all categories of employees and potential employee find it appealing. The testing also tells you which elements of the EVP need to be ‘turned up’ or ‘turned down’ to appeal to different groups. Testing should take place with internal employees and external potential employees.

The testing will reveal changes that need to be made to the EVP to appeal to the different audiences that it was tested with. Assuming that valid and rigorous data is used to create the EVP you should expect it to work for 90% of the target population. It should always be tested though as the 10% it needs to be adjusted for could be a crucial part of your workforce.

Case study

We have recently developed an EVP for a global pharmaceutical company. Their goals were to:

-Differentiate themselves against other large pharmaceuticals

-Use the EVP to help make the new corporate brand a reality

-Identify priority areas for change in order to maintain and improve engagement of key talent

As well as the EVP itself there have been a number of other key outputs. An online user guide for HR and managers provides guidance on managing and engaging different key groups. A recruiters’ guide to employer branding indicates message content and style that appeals to different segments. In addition, the company is using the data to inform HR strategic priorities.

This is a great example of a company that now has a clear and differentiated EVP and is making it work hard in a very practical and tangible way.

Source by Sally Bibb

What Is Community Facilities District Act?

On September 30, 1988, the Arizona Community Facilities District Act (the “Act”) became effective. The Act, which was passed by the state legislature, was created to allow Arizona municipalities to create special taxing districts for the purpose of financing the installation, operation and/or maintenance of public improvements. The Act, which was styled after similar legislation in California and Florida, addressed a critical issue for developers and home builders; that being the financing of increasingly costly public infrastructure without unduly burdening the end users of property.

Under the Act, the following types of public improvements may be acquired and/or constructed with Community Facilities Districts (“CFD” and/or “District”) bond proceeds:

– Water and sewer projects

– Police and fire facilities

– Public buildings

– Flood control and drainage projects

– Roadways

– Public parking structures

– Landscaping and lakes

– Lighting and traffic control

– Parks and recreational facilities

– Schools

– Pedestrian Malls

– Enhanced public services (in redevelopment areas)

The Act allows for the issuance of general obligation bonds, special assessment bonds and revenue bonds or any combination thereof. The security for the repayment of the bonds is as follows:

General Obligation Bonds – The security of the general obligation bonds is the tax revenue generated by an increase in the ad valorem property taxes of property contained within the CFD. A general obligation bond payment is passed through to the end users of property through an increase in the secondary tax rate via the county property tax bill.

Special Assessment Bonds – Security for the special assessment bond is a special assessment lien placed upon the property determined to be benefiting from the public improvements funded by the CFD. Special assessment liens are repaid through a separate special assessment billing issued by the District.

Revenue Bonds – The security for revenue bonds is the revenue stream generated from the public improvement financed by the CFD. Revenue bonds are repaid by the users of the facility through usage fees. For example, a CFD may construct a public parking garage and a portion of the revenues generated by the parking garage are utilized to repay the bonds which were issued to construct the parking structure.

Bonds issued by a CFD have a term of 25 years and carry a tax exempt interest rate which is usually much lower than what developers can achieve in local financial markets.

Formation of CFDs have a beneficial impact on property owners within the boundaries of the District in that CFD bond proceeds are made available to allow for the construction of public improvements and related infrastructure at a much faster rate than that which would have otherwise been possible and in some cases, provides public amenities that otherwise may not have been possible. Property owners in the District also benefit from having higher quality improvements that are maintained at a higher standard than would otherwise be the case. Because end users participate in the repayment of the bonds via an increase in the ad valorem property tax and/or a special assessment lien payment, a portion of such payments are deductible for federal and state income tax purposes (NOTE: Please consult with your tax advisor on this issue).

For persons involved in the sale of real estate, the existence of the CFD must be disclosed to potential end users of the property. At present, developers and home builders provide CFD disclosure statements to perspective buyers of property contained within a CFD. The disclosure statement explains the structure of the CFD, the improvements to be financed by the CFD, and the estimated financial impact of the additional tax and/or assessment on end users of the property. Additional disclosure documents are also signed by the buyer of property during the closing process to ensure that the buyer is aware of the fact that the property which they are purchasing is located within a CFD.

At present, there are approximately 35+ CFDs in the state of Arizona with an additional 40+ CFDs encompassing 150,000+ acres, in the process of being formed from Bullhead City to Sierra Vista. Some of the larger real estate developments employing CFDs include: DC Ranch, McDowell Mountain Ranch, Vistancia, Verrado, and Estrella Mountain Ranch. As the cost of providing public improvements escalate, the use of CFDs will continue to increase as a means of providing, maintaining and operating public infrastructure, public open spaces and public recreational amenities.

Source by John Foreman

What’s Up With the "We Buy Houses" Signs?

There are many companies in Phoenix, AZ that offer the services of “We buy houses”. In fact, one would easily notice the large amounts of street signs that state We Buy Houses in Phoenix throughout major roads. These companies have become very popular these days due to the tough real estate market. With over 50,000 homes currently for sale on the MLS, selling your home fast is a very difficult task. Because of the long wait, many homeowners are starting to see the value of using a company the pledges We Buy Houses in Phoenix.

Businesses that state We Buy Houses in Phoenix have some definite advantages. We Buy Houses companies will typically pay with cash, close fast and many don’t charge any commissions or fees. Although these companies do not pay market value for your home, they will buy your home in as is condition. Many homeowners these days simply don’t have the money to repair or fix up their homes before selling.

The company that advertises We Buy Homes in Phoenix can actually save homeowners money. Frustrated homeowners often give up and abandon their homes. An abandoned home can be an invitation for neighborhood kids and transients to enter. Vandalism, graffiti, and theft can be present with an abandoned home. Furthermore, the stress on a homeowner who has a vacant home can be enormous.

Many people see the value in calling a We Buy Houses company in Phoenix. We Buy Homes in Phoenix companies can close on the home quickly. They usually don’t charge any fees and will buy the home in as is condition. Selling a damaged home in a tough market can be huge relief of stress for a homeowner.

There are many We Buy Houses companies in Phoenix, AZ. With that in mind, homeowners who are looking for a We Buy Homes company to buy their house must make sure the business is legitimate. One way to verify the track record of a We Buy Houses company in Phoenix is to call the Better Business Bureau. Make sure to check and see how long the company has been in business, and how many complaints the company has received. Many companies that advertise We Buy Homes in Phoenix are highly reputable and honest businesses. But with that in mind, always do your homework before signing any documents.

Source by Reed Lattin